SONG FOR COMMERCIALS: PUMA
This is my musical version for Puma’s ad campaign starring Rihanna (Sept. 2015)
This is the original song and commercial.
Vídeo: RIHANNA TRAINS FOR PLATINUM (PUMA ad campaign)
Song: GENTE DE CORAZÓN (by Krisenka Finley)
(Ad’s original song: Rihanna’s Bitch better have my money)
Puma presenta una nueva campaña de la mano de Rihanna.
El spot de Puma lleva por título: Rihanna trains for platinum, donde la cantante Rihanna hace publicidad de ropa y calzado deportivo.
La canción original que se puede escuchar en este spot de Puma es el tema Bitch better have my money, interpretado por la cantante estadounidense Rihanna.
PUMA has taken to social media to share glimpses of a new campaign with the brand’s creative director Rihanna. Coinciding with the German label’s Fall/Winter 2015 season, the new image is displayed alongside the tag “Forever Bolder,” while RiRi appears styled in a range of PUMA’s sportswear garb. Although things have been relatively quiet from the brand since Rihanna was appointed creative director, perhaps we can expect more announcements as the new campaign begins.
From Yahoo news:
Rihanna is starring in her second Puma campaign since signing on as the sportswear brand’s Women’s Creative Director.
The hitmaker, who posted a teaser video this week on her Instagram account, can be seen looking fierce in the label’s second major “Forever Faster” brand campaign, which asks the question: “What are you training for?” Styled in a cross-back sports bra, track pants and bulky parka with her hair kept loose and natural-looking, the singer certainly looks like she means business. She also sports the brand’s Ignite XT sneakers — a high intensity training shoe with a responsive designed to maximize energy and movement.
The Forever Faster campaign aims to focus on training and put “more positivity back into sport” for a stronger game. “The more energy you put in, the more you get back,” says the brand. “Puma Training swaps excuses for endorphins and aims to be faster, stronger, fiercer. No matter what.”